Tuesday, December 06, 2005

Study PR in Vidzeme University college.Latvia

Communication and Public Relations
Communication and Public Relations Department study programme provides diverse, wide and at the same time specific and practical knowledge that helps to integrate into the labour market as well as gives an ability to adapt easily to the ever changing social environment. Studies at Vidzeme University College Communication and Public Relations Department are an opportunity for personal development that should not be neglected!
Head of the Communication and Public Relations Department, Mg.psych. Vineta Silkāne
Title of the study programme:
Communication and Public Relations
Forms of the studies:
Full time studies
Duration of the programme:
4 years (8 semesters)
Education acquired:
2nd level higher education
Professional qualification:
Public Relations Department manager
Number of students to enrol in 2005/2006 st.y.:
State subsidised study places:
Tuition fee:
620 LVL
Programme is accredited:
Until the year 2007
Vidzeme University College (VUC) Communication and Public Relations Department offers students to acquire various aspects of public relations – communication with mass media, project planning and management, gives an insight into the corporate public relations. The study programme of the Communication and Public Relations Department comprises diverse general education, specialisation and optional courses letting students acquire essential theoretical knowledge and develop their personalities. VUC Communication and Public Relations Department graduates are well prepared for work in institutions requiring specialists with knowledge and analytical skills of wide spectrum. The aim of the study programme To prepare highly qualified professionals, competent and competitive PR specialists for work in state institutions and local municipalities, mass media and non governmental institutions.

That thing you do

Viewed as a professional endeavor, public relations is most often defined as the management function that seeks to establish and maintain mutually beneficial relationships between an organization, commercial or non-commercial, and the audiences or "publics" on which the success of these entities depends. These publics may include any of several possible constituencies: customers, investors, employees, suppliers, legislators, competitors, government officials and other "influentials."
Working within the context of the prevailing public opinion, laws, politics and societal norms of the country or countries in which they work, public relations practitioners develop programs and craft messages aimed at creating favorable support for the goals of the organizations they represent. Obtaining significant, positive news and feature coverage in the print and broadcast media is a key objective.Unlike advertising or marketing, with which it is often confused, professional public relations is more "soft sell" than "hard sell." It emphasizes information and persuasion as opposed to packaging and paid media, diplomacy as opposed to force. Owing to its subtleties, it is occasionally viewed as "propaganda" or, in more current jargon, "spin," the intentional manipulation of public opinion without regard for what is accurate or true.
Although professional public relations has certainly been misused from time to time, its record of historical achievement suggests a much deeper and abiding respect for and adherence to openness and honesty in its dealings and communications. Public relations blossomed as a professional endeavor in the 20th Century, most conspicuously in the United States, but its roots, both philosophical and pragmatic, can be traced throughout civilization.

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